Innovation Meets Hospitality Design: Freske Surfaces
New Canadian brand Freske is redefining wall design with lightweight cladding solutions
Walls have the power to do more than just physically define a space — their design sets the tone for everything within them. Whether it’s bright and bold fabric wallpaper, textural cladding or geometric acoustic panelling, successful surface solutions are often just as functional as they are visually striking. Enter Canadian wall expert Freske. Launched nationwide this year — and born from a team of material and design professionals — the new Montreal-based brand boasts an impressive portfolio of innovative wall coverings.
Looking to fill a gap in the local market for surfaces that combine aesthetic innovation and functionality, Freske’s five distinctive collections offer an alternative. From Flexible Stone — a versatile natural surface that yields to curved corners — and Marble Replica — which reimagines timeless stone aesthetics in a lighter form — to the portable Lightweight Wall Panels, sculptural Soft Artistic Surfaces and 3D panels, the entire Freske portfolio was created with architects and designers in mind.
“Designers often had to choose between beauty, performance, or ease of use — Freske was created to deliver all three,” says Marketing Director Denise Barcia. “Our surfaces are lightweight, easy to install, and available in over 300 finishes across five collections, giving architects and designers the freedom to create without limits.”
In the hospitality, retail and restaurant design world, this is no small advantage. One of the most common design challenges in these areas is managing tight installation windows and construction schedules without compromising the look of the space. With Freske, not only is the installation process simple and efficient, but the final product doesn’t sacrifice aesthetics. And looking to the future, Freske products are built to last — even in high traffic areas like lobbies and dining rooms — while still allowing for design details like feature walls, curved applications and custom work.
Named for the French word fresque, which translates to wall fresco, but with a contemporary spelling that speaks to its modern artistic vision, Freske’s guiding principle champions creative expression through three core tenets: design, emotion and innovation.
“Design, because every surface begins with a clear creative intent. Innovation, because we push materials beyond traditional limits. And emotion, because truly memorable spaces make people feel — and Freske helps designers shape that experience,” explains Barcia.
And for those interested in shaping that experience directly, Freske offers a Trade Partner Program for architects, designers and specifiers, providing access to exclusive resources, sampling options, and project support to help create custom solutions.
