Meet BeautiTone: The Canadian Paint Brand Rivaling Global Competitors
Homegrown and proudly independent, BeautiTone is making its mark on Canadian design—inside and out
If you’ve ever browsed the paint aisle, chances are the brands that dominate the shelves aren’t Canadian. But BeautiTone is the exception—and a standout one at that. Headquartered in Burford, Ontario, BeautiTone is the country’s number one Canadian-owned and Canadian-made retail paint brand. Available exclusively through Home Hardware locations across the country, it’s also one of the few brands developing colours and finishes with Canadian homes—and climates—in mind.
This year, the company has made a strong case for keeping it local. Its just-announced 2025 Colour of the Year, Midnight Flora, is a rich red-purple that evokes moody twilight gardens and painterly florals. A statement-making hue, it’s the centrepiece of a broader palette built around fleeting moments in nature—misty mornings, blooming petals, shadowy lakes—translated into vibrant, highly usable colour.
“Midnight Flora speaks to the profound shift toward imagination we’re seeing in colour and design,” says Kristen Gear, Lead Design & Colour Specialist at BeautiTone. “Canadians can use our 2025 trend colours to create bold and striking spaces.”
BeautiTone is a Canadian paint brand offering indoor and outdoor residential paint products.
Back to Nature
Where BeautiTone shines is in its ability to balance style with function. This is especially true in its Exterior Colour of the Year for 2025, Briarwood (WST26-9)—a semi-transparent wood stain that quietly enhances outdoor surfaces. Warm, refined, and endlessly versatile, it’s ideal for decks, fences, and siding, offering a polished look without sacrificing the natural texture of wood.
“Briarwood offers the perfect balance of style and durability,” says Gear. “It brings a fresh and on-trend update to any exterior.”
Its semi-transparent finish, part of BeautiTone’s Wood-Shield line, allows the natural grain of wood to shine through—an ideal choice for homeowners looking to enhance rather than mask the materials that shape their outdoor spaces.
For those wondering ‘how to paint a deck or porch?’
From colour drenching your interiors in rich, saturated hues to refreshing your backyard with a timeless wood stain, BeautiTone’s approach is rooted in design for real life—one that reflects the spaces Canadians actually live in and aspire to create. And in a sea of international brands, there’s something refreshing about a company that understands this country’s palette, from coast to coast.
