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Hoop by MSDS for Normann Copenhagen

MSDS has built an impressive portfolio of minimal, Scandi-inspired product designs, and its latest addition to the Normann Copenhagen repertoire lives up to the Toronto studio’s reputation. To the casual eye, the Hoop resembles a minimalist coatrack but it has one key difference: instead of pegs, which can only be used to hang clothing, the design consists of hollow hoops mounted to an ash wood bar.

“We wanted to make a coat rack that was functional, but without the typical jagged parts,” the studio says. “We have given Hoop a softer shape, which is more fun and inviting than the somewhat tool-like appearance of traditional coat racks.” Yet despite its handsome appearance, it actually has more utility: the rack can be used to hang clothing, of course, but it also creates additional space to organize wiring, umbrellas, scarves and hangers. With one simple tweak, MSDS has designed a better coatrack.

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