M-Prove is Castlefield’s New Cosmopolitan Showroom

Faek Mounla’s decades-long career in architecture, furniture retail and brand development is evident in the conceptual design of M-Prove, his new showroom in the city’s Castlefield Design District. Since opening its doors in February, the 15,000-square-foot showroom has accumulated a vast inventory and settled into a distinct and expressive identity. “It’s like when you move into a new house and keep making additions until everything begins to feel right,” says Faek, who operates the business with his son, Malek. The label “M-Prove” not only represents the duo’s family name but encapsulates a shared mission to improve the lives of their customers. “We’re not just selling furniture, we’re selling a lifestyle,” he adds.

M-Prove’s interior scheme invites patrons to spend hours exploring its four distinct style groups: Eclectic, Cosmopolitan, New Modern and the soon-to-come Industrial collection, featuring Dutch furniture brand Versmissen. Each grouping offers a price matrix, accommodating different budgets, while maintaining quality and authenticity. Guests will find an array of renowned brands within each, including a large collection from Moooi, Italy’s Bonaldo, local gem Gus and Danish design company Wendelbo.

As one of the only showrooms buying directly from Europe, M-Prove sells its furniture at a fraction of market price, an advantage Faek attributes to his long-time relationships with the global brands. Before returning to Canada, the showroom founder left Montreal for Jeddah, Saudi Arabia, where he worked closely with designers and furniture brands across the Middle East and Europe. “My relationships with these brands surpass 15 years,” he says. “Not just because I like them, but because I know they are credible in terms of their quality and timely delivery.”

M-Prove’s showroom experience is reminiscent of an art gallery, carefully curated to highlight moments as guests explore. “We had two options when crafting the layout: to mimic what our competitors are doing or try something entirely unique,” Faek says. The result is a gem within the expanding design district that balances a creative edge with a savviness that modern shoppers have come to appreciate, highlighting both father and son’s areas of expertise. “We had to synchronize our ways of thinking because, in many ways, we are opposites,” shared Malek, whose background in business and economics is a contrast to his father’s work in the creative industries. “Working together has been, however, a huge opportunity to learn from one another,” he adds. If this harmonious collaboration between father and son proves anything, it’s that this dynamic force is one to be reckoned with. M-PROVE.CA