Retro-fitted rolling papers and apparel are among the collection of smokers’ delights.
From October 13, guests of Toronto’s newly-opened Ace Hotel will find a Cerulean blue rotary telephone in the hotel’s lobby. Scribed with slogans reading HIGHLY FUN TIMES and CALL TO ORDER FLOWERS, the phone is part of the hotel’s collaboration with local cannabis brand Superette. Direct dialling to the brand’s Spadina Avenue storefront, the phone connects Ace guests with a Superette budtender to walk them through a curated cannabis menu and city guide of Superette’s favourite spots in Toronto—from MOCA to Allen Gardens Conservatory.
Accompanying the hotline, an exclusive capsule collection of smokers’ delights can be purchased at the hotel’s lobby, the Ace’s online shop and Superette’s Spadina Ave storefront. For those who care to indulge or simply appreciate objects of bold, colourful design, you’ll find there’s plenty to browse.
“This playful, irreverent collection is a nod to both brands’ celebration of play,” says Drummond Munro, Co-Founder and Chief Brand Officer at Superette. “And the cannabis phone and curated menu in the lobby really take cannabis tourism to a whole new level.”