New Drop: Superette’s Capsule Collection for Ace Hotel Toronto

Retro-fitted rolling papers and apparel are among the collection of smokers’ delights.

By Joseph Cicerone
Photography by Justin Ming Yong

From October 13, guests of Toronto’s newly-opened Ace Hotel will find a Cerulean blue rotary telephone in the hotel’s lobby. Scribed with slogans reading HIGHLY FUN TIMES and CALL TO ORDER FLOWERS, the phone is part of the hotel’s collaboration with local cannabis brand Superette. Direct dialling to the brand’s Spadina Avenue storefront, the phone connects Ace guests with a Superette budtender to walk them through a curated cannabis menu and city guide of Superette’s favourite spots in Toronto—from MOCA to Allen Gardens Conservatory.

Printed on 100% cotton by Redwood Classics, the Highly Fun Times t-shirt is inspired by the not-so-secret telephone in the Ace Hotel Toronto lobby.

Accompanying the hotline, an exclusive capsule collection of smokers’ delights can be purchased at the hotel’s lobby, the Ace’s online shop and Superette’s Spadina Ave storefront. For those who care to indulge or simply appreciate objects of bold, colourful design, you’ll find there’s plenty to browse.

A checkerboard pattern acrylic rolling tray, rolling papers and Highly Fun Times lighter are among the pieces designed exclusively for Ace Hotel Toronto.

A familiar tool for those who prefer an old-school method, Superette describes the Highly Fun Times grinder as a workhorse worthy of the finest flower.

“This playful, irreverent collection is a nod to both brands’ celebration of play,” says Drummond Munro, Co-Founder and Chief Brand Officer at Superette. “And the cannabis phone and curated menu in the lobby really take cannabis tourism to a whole new level.”